Sunday, April 10, 2011

LAKMÉ UNVEILS THE FANTASY COLLECTION


This summer, Lakmé is all set to inspire new trends in beauty and fashion. Lakmé’s Fantasy Collection and looks for the season were revealed in an exclusive event on 9th March at Olive, as a precursor to the Lakmé Fashion Week Summer/Resort 2011 that starts on March 11. On the occasion, Lakmé Make-up Artists Cory Wallia and Clint Fernandes demonstrated looks from the new collection on Lakmé Faces, Lisa Haydon, Amrit Maghera, Shraddha Kapoor and Vipasha Agarwal.

Every season, Lakmé forecasts and sets the beauty and fashion trends in India in the form of a color collection. It all starts with the global trend immersion by the Lakmé team. The selected trends are translated for different types of faces and skin, and sees culmination in a collection that is co-created with the Lakmé Make up Artists and the Lakmé Grand Finale designer. The Lakmé product collection reflects the expertise of the make up artists and the creativity of the designer.

This season glossy finishes, glitter and shimmer, aqua greens, floral mid tones – all inspired by nature are the theme of Lakmé’s summer Fantasy Collection. The collection has been co created with Lakmé make-up experts Cory & Clint and Grand Finale designers Gauri & Nainika. 

Farida Kaliyadan, GM - Lakmé said, “In keeping with our practice of forecasting and setting beauty trends, each season we introduce a new dimension in color cosmetics by launching a product collection that reflects the expertise of the Lakmé Make up Expert as well as the creativity of the Lakmé Grand Finale Designer. The Fantasy Collection, co created with the Lakme make-up experts Cory & Clint along with Grand Finale designers Gauri & Nainika, is set to define the make-up trends of the summer 2011 season.” 

Talking about his inspiration about the new collection, Clint Fernandes said, “For me, the inspiration has been fairy tales - the vivid colors, the shimmery feel and sparkling effect. We have captured these elements in our collection in a manner that makes the colors and textures viable for everyday use as well as for special occasions.”

Cory Wallia shared his view on the looks created as part of the Fantasy collection, “The looks from the Fantasy Collection are international but adapted for the Indian woman. The colors and styles presented by us are suited for the Indian skin-tone. We have focused on glossy textures and color blocks inspired by nature.”

While talking about the collection, Amrit said, My favourite product from the Fantasy collection is the Fantasy Shimmer liner as it adds a sparkle to the eyes while accentuating them perfectly.”

Sharing her beauty tips for the season, Lisa said, Shimmer and colors like green and pink are in vogue this summer. I love how Clint has played with color for my look. The All Over Shimmer Gloss is a trendy new product that can be used to highlight the arms, shoulders or legs leaving them silky soft.”

I love gold and bronze – with this collection I have beautiful golden and bronze shades in eye products like the Fairy Dust Eye Shadow or the Shadow Artist Shimmer Stick”, added Bipasha.

Shraddha who loves bright colors was very excited with her look, “I love eye makeup - Cory used the green from the Eye Quartet and the Shadow Artist Shimmer Stick to highlight my eyes beautifully.” 

The collection showcased was indicative of the vivid colors and shimmery textures that will dominate the make up kits of women this season. 

 FANTASY Collection by Lakmé comprises of 


 
ENRICH SATIN LIP COLOR – Richly pigmented lip color that feels like a drape of luxurious satin. Sunscreen, vitamins and olive extracts leave you with the softest, smoothest lips ever! Indulge in shades of Floral pinks & shimmering peaches
Available in 8 new shades
Price: Rs. 225/-

 






TRUE WEAR NAIL COLOR- The micro-infused glitter particles adds a touch of sparkle to your nails making them look absolutely gorgeous!
Available in 6 new shades











GOLD DUST SHIMMER BRONZER  
  A palette of three complementing sheer shades that blend well to flatter any skin tone with a shimmering radiant golden bronze glow. Super easy to apply, the silky smooth highly pigmented formula allows for effortless, uniform application, to create endless options for defining, highlighting and accentuating features.
Price: Rs.450/-



 ALL OVER SHIMMER BODY GLOSS- 
For a soft yet glossy, rainbow like Technicolor shine that can be used on  arms, legs, shoulder or cheeks
Available in one shade
Price: Rs.325/








CHEEK ARTIST-  
A blush that can be applied directly on to bare skin or layered over a foundation for a very natural look. It’s the easiest and most natural way to blush.
Price: Rs.395/-











 EYE COLOR QUARTET

Versatile quartets of vivid, high intensity powders put together to color, shape and highlight your eyes.  Discover a new amalgamation of shades in Botanica
Price: Rs. 425/-




SHADOW ARTIST SHIMMER STICK - Creamy chubby pencils with glitter that can be used as liner or eye shadow
Available in 4 shades














FAIRY DUST EYE SHADOW

 Loose powder eye shadow with multi shimmer and sparkle. Soft smooth powdery texture with fabulous color delivery


Available in 3 shades

Price: Rs.525/-













FANTASY SHIMMER LINER 



Gel based eyeliner containing micro fine glitter particles – non smudging this rich liner completes your look. Vivid colors like blue, green pink and even a transparent that can be used as a top coat.
Available in 8 shades
Price: Rs.275/-





NOTE : Information provided by PR
http://pipes.yahoo.com/pipes/pipe.info?_id=56fd0a5500880821c2dae4d4b6cb3322