Tommy Hilfiger showcased his Spring Summer 2013 Men's collection at The Maritime Hotel, New York on the 7th of September 2012. Present at the event were celebrities like Josh Bowman, Noah Mills, Nathan Adrian, Bryan Adams, Gabe Saporta, Chris Bosh, Adrienne Bosh, and other member of the Hilfiger family.
For the Spring 2013 men’s collection, heritage prep is reconsidered with a modern execution and unbuttoned ease inspired by the codes and camaraderie of collegiate sporting clubs. The classics are reinvented with a youthful irreverence that discards the rules and champions a new approach to iconic men’s pieces. From the yacht club to the cricket pitch, the new spring uniform embraces a relaxed American attitude.
The brand’s hallmark colors – spirited blues, crisp whites and athletic reds – feature prominently in nautical rope print stripes, regatta jackets and regimental details. Hybrid themes play throughout – the breton jersey fused with a classic oxford and a striped leather espadrille sneaker. Unexpected twists bring a lighthearted feel, from the quintessential collegiate blazer done in jersey to the knit tie incorporated onto the front placket of shirts. For unscripted adventures, outerwear is given a rebellious edge with the canvas meets leather moto-trench and suede desert bomber jacket. Distressed chinos and denim are introduced in a nonchalant fit that feels familiar, like well-worn vintage favorites. Gold insignia buttons and varsity crests are paired with bold accents like racing stripes. The rules of the game have changed, but the look is unmistakably American Prep.