Innisfree
Innisfree Korea’s representative naturalism beauty brand was launched
in 2000 as Amore Pacific’s first eco-friendly brand. December 2005 marked the
opening of its first road shop, located in Myeong-dong in downtown Seoul.
Innisfree stores had multiplied to over 100 and achieved more than KRW 100 billion
sales in 2011. Within 2 years after launch it subsequently expanded the number
of its stores by at least 30% every year, such that, as of 2013, Innisfree
currently operates 800 stores including South Korea, China, Japan, Hong Kong, Singapore
and India. Innisfree has enjoyed a consistent run of hit products since 2006,
such as the Olive Real Power Cream, Wine Peeling Softener, Jeju Green Tea Seed
Serum and Jeju Volcanic Pore Clay Mask. Innisfree continues to grow by selling
good quality and variety of products to maintain the concept of naturalism.
New Delhi, 10th October, 2013: Amore
Pacific, South Korea's biggest beauty company launched its 100 percent natural premium
beauty brand Innisfree in New Delhi today. It marks its entry with
the launch of its first retail store in the upscale locality Khan Market.
Offering a
full range of 100% Natural product lines made of Green Tea, Olive, Wine, White
C, Jeju Volcanic and other natural ingredients, Innisfree brings the best of
Jeju Islands to customers across India. Innisfree also unveiled its most
celebrated Green Tea product line made from organic
green tea leaves raised at the beauty giant's tea garden, Seokwang Green Tea
Garden in Jeju. The range comprises of a unique products like Green
Tea Sleeping Mask, Green Tea Seed Serum, Green Tea Mist and Green Tea Recipe
Capsule Pack to name a few.
The
exclusive store at Khan Market will host an array of products ranging from Skin
Care and Beauty to natural looking lip tints, CC and BB Creams along with green
and eco-friendly nail paints. The first 100 customers will get Tangerine
Blossom Perfumed Body Shower Kit.
Speaking on the launch, Mini Sood Banerjee, Brand manager of Innisfree said With the new launch, we will be showcasing our efforts to
expand our presence in India where a new beauty trend based on natural
ingredients has gained popularity in the recent years. India is a growing
market for beauty products and cosmetics and rising income levels are some of
the factors contributing to this sector. After foraying into countries like
China, Japan, Singapore and India is a natural choice for us to expand our
reach to our target markets.”
