Wednesday, March 12, 2014

Press Release: DIGVIJAY SINGH AND VAISHALI SHADANGULE at LFW SR 2014

DIGVIJAY SINGH AND VAISHALI SHADANGULE CREATED EXCITING   ENSEMBLES WITH AN INTERNATIONAL APPEAL AT LAKMÉ FASHION WEEK SUMMER/RESORT 2014

DIGVIJAY SINGH CREATED A MEMORABLE COLLECTION FOR LAKMÉ FASHION WEEK SUMMER/RESORT 2014 THAT RELFECTED A NOSTALGIC JOURNEY DOWN MEMORY LANE

Mumbai, 12th March 2014: “Ludo and Ladders” was the interesting title of Digvijay Singh’s men’s and women’s collection for Lakmé Fashion Week Summer/Resort 2014. Inspired by the childhood games of Ludo as well as Snakes and Ladders, the colours and the motifs of the two games were perfectly reflected on the garments by Digvijay.
Using a mix of silk, cotton, viscose blends along with interesting khaatla embroidery from Gujarat, the creations also had digital and block prints. Staying true to the Indo-western fusion silhouettes for both sexes there were shades of red, blue, green and yellow that moved stylishly up and down the easy shapes, while beige, khaki and grey were the basic hues.
For women’s wear Digvijay had long layered bias kurtas in crinkle silk with ombré effects. Translucent fabrics over strong prints gave a delicate feminine effect to the flared creations. Lean long tubes had long sleeved printed covers, while the saris echoed the prints of the theme worn with long sleeved jersey cholis or fluid kurtas.  One of the constant creations was the soft peplum jackets matched with maxis or bias cut tents.
Men’s wear remained restrained with a collection of bundies in shades of grey and black prints, a Jodhpuri jacket in beige/brown checks as well as a solitary western jacket thrown in to balance the look.
The showstopper was Bollywood’s handsome star Ali Fazal from the movie “Fukrey” in a stylish black Jodhpuri jacket.
For a fun filled collection, Digvijay Singh offered a colourful line that will delight the fashion conscious men and women.
Note: Footwear Provided by Reliance Footprint





VAISHALI SHADANGULE’S TRIBAL TRIBUTE TO FABRICS FROM ASSAM WAS A VERSATILE FASHION STATEMENT AT LAKMÉ FASHION WEEK SUMMER/RESORT 2014

Inspired by the fabulous tribal khadi fabrics created in the hinterlands of Assam by women weavers, Vaishali Shadangule’s collection called “Ravayat” was a compelling stylish offering at Lakmé Fashion Week Summer/Resort 2014. Turning this magnificent natural fabric into western silhouettes, Vaishali’s creations were a mystical blend of motifs woven with wool into the fabric instead of embroidered.
Ideal for jackets, short dresses, unconventional drapes and pants, the very natural nature of the textiles was the focal point of the collection.
Shades of navy, black and green blended perfectly with ecru, grey and purple to present a soothing collection for summer wear.
Keeping the natural warp, weft and grain of the lovely weaves intact, Vaishali allowed her creativity to move in unison around the textiles without disturbing its structure. The curved hem side tie-up kurta, cross over asymmetric top, shorts, soft jacket, pleated full pants and  draped fitted dress had an enticing beauty as the creations came down the ramp.
Wrap handkerchief top over layered matching tunic, floor kissing trench coats, empire line double-breast maxis and flared panelled gowns revealed the glory of the fabric as well as the innovative construction techniques of Vaishali.
Keeping the sultry season in mind, Vaishali ensured the ensembles were soft, fluid, flowing with a major thrust towards resort and holiday wear.
Go traditional and tribal, declared Vaishali Shadangule with her “Ravayat” collection which was a pleasant fashionable mix of craft and style.
Note: Baggit, one of the largest selling bag brands in India and the official handbag partner Lakme Fashion Week 2014 has put together select limited edition collection exclusively for the fashion week with an eclectic mix of vibrant colors and contemporary styles that will add a dose of glamour to your wardrobe this summer!




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About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. Lakmé Fashion Week Summer/Resort 2014 will be held from March 12 to March 16 Grand Hyatt Hotel, Mumbai. For further information log on tohttp://www.Lakméfashionweek.co.in

About Lakmé:
Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on towww.lakméindia.com


About IMG Reliance:
IMG Reliance Pvt Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India's largest and most recognized private sector company, and IMG Worldwide (IMG), the world’s leading sports marketing and management company. The joint venture company will develop, market and manage sports and entertainment in India. Its current assets include India's premier fashion event, Lakmé Fashion Week and South Asia's only ATP World Tour event, the Aircel Chennai Open. IMG Reliance has entered agreements with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India and the All India Football Federation (AIFF), to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level.  IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and tennis-at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.
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